Strategic Designer & Entrepreneur · Vancouver, BC
Building scalable ventures at the intersection of design, strategy, and product. Co-Founder of Sonder · Builder of MappleMate.
Applying AI-native thinking to product design and venture architecture. Designing systems that leverage emerging tech as a competitive moat — not a feature add-on.
BCIT Business + Media background bridges design thinking with technical execution. From wireframe to working system — without losing strategic intent at any stage.
Two ventures built from scratch — business model, go-to-market, investor narrative, product, and brand. I design the entire operating system before the first screen.
I'm a strategic designer and entrepreneur based in Vancouver, BC — building at the intersection of design, product, and business. Studied at BCIT School of Business + Media.
Co-founded Sonder, a music-sharing social platform targeting $16M revenue by 2029. Built MappleMate to solve a broken home services market. Founder of Eleva, a digital design studio.
My edge: I know when to design the UI and when to redesign the entire model.
Have a project, venture idea, or just want to connect? I'm always open to the right conversation.