Open to opportunities

Strategic Designer & Entrepreneur · Vancouver, BC

I design
systems, not
just visuals.

Building scalable ventures at the intersection of design, strategy, and product. Co-Founder of Sonder · Builder of MappleMate.

Scroll
Systems Thinking ·
AI Strategy ·
Venture Building ·
UX Design ·
Blockchain Architecture ·
Brand Identity ·
Co-Founder ·
Full-Stack Strategy ·
BCIT Alumni ·
Systems Thinking ·
AI Strategy ·
Venture Building ·
UX Design ·
Blockchain Architecture ·
Brand Identity ·
Co-Founder ·
Full-Stack Strategy ·
BCIT Alumni ·

Selected Work

07 Projects
Active Request
Plumbing Repair
Burnaby, BC · Today 2:00pm
4.9★RATING
8mETA
$0FEE
Marketplace · Product Strategy · Brand
MappleMate
Reimagining on-demand home services in Canada — from fragmented market to scalable trust infrastructure.
35% friction reduction · $0 booking fee model
Sonder.
Music Sharing Social Platform
Social App · Co-Founder · Venture Strategy
Sonder
The social layer missing from music streaming. "Strava for music." $2.5M pre-seed raise.
83% ease score · 1M user roadmap

Technical Expertise

3 Pillars
🤖
Emerging Technology
AI & Blockchain Strategy

Applying AI-native thinking to product design and venture architecture. Designing systems that leverage emerging tech as a competitive moat — not a feature add-on.

GPT IntegrationAI Product DesignBlockchain UXWeb3 Architecture
⚙️
Full-Stack Strategy
Design × Business × Code

BCIT Business + Media background bridges design thinking with technical execution. From wireframe to working system — without losing strategic intent at any stage.

BCIT TrainedHTML/CSS/JSFigma → BuildSystems Design
🏗️
Venture Architecture
Building from Zero to Model

Two ventures built from scratch — business model, go-to-market, investor narrative, product, and brand. I design the entire operating system before the first screen.

Business ModellingGTM StrategyInvestor PitchBrand Architecture
About

Thinking that
builds things.

I'm a strategic designer and entrepreneur based in Vancouver, BC — building at the intersection of design, product, and business. Studied at BCIT School of Business + Media.

Co-founded Sonder, a music-sharing social platform targeting $16M revenue by 2029. Built MappleMate to solve a broken home services market. Founder of Eleva, a digital design studio.

My edge: I know when to design the UI and when to redesign the entire model.

Systems ThinkingVenture Building Product StrategyUX Design AI StrategyGo-to-Market Brand ArchitectureWeb Development
2+
Ventures co-founded
& actively building
537%
Projected company ROI
Sonder 4-year model
83%
User testing score
vs. competitors
1M
User target by 2029
Sonder roadmap
By the numbers
2+
Ventures co-founded
& shipped
1M
User target by 2029
(Sonder roadmap)
83%
Easier than DMing links
(early user testing)
16M
Projected revenue
by Year 4
Get In Touch

Let's build
something
real.

Have a project, venture idea, or just want to connect? I'm always open to the right conversation.

✓ Message sent — I'll be in touch soon!