Co-founded a music-sharing social platform — the social layer missing from streaming. "Strava for music." Targeting $2.5M pre-seed at 18% equity and 1M users by 2029.
60% of 16–24 year olds stream daily. But sharing a song means invalid links, too many steps, wrong platforms. There's no social layer where music reflects identity. Streaming platforms stream — none of them connect.
Strava turned exercise into community. Sonder does the same for music. People don't just share songs — they share who they are through songs. Music = identity. The platform didn't exist. We're building it.
Instead of competing with Spotify, we built cross-platform universal sharing. One tap, any song, any platform. Activity feed, leaderboard, artist insights. Identity over algorithm. Built around you, not the recommendation engine.
Early user testing with 24 participants aged 15–34 validated the core hypothesis. Sonder scored highest on ease-of-use vs. Instagram and iMessage for music sharing.
Universal Link shares any song across any platform. Music Activity Feed shows what friends play in real-time. Gamified Leaderboard creates daily habit. Discovery, Artist Insights, and Playlist Posts complete the loop.
Free tier drives growth. Premium at $7/mo — no ads, offline, early access, premium badge. Student Plan at $3/mo targets campus viral loops. ARPU $40/year. Break-even: 45,000 paid users in Year 2.
DJs and playlist curators as influencers. Campus marketing for student plan viral loops. Referral system: invite 3, get 1 month Premium. First month free. Reels increase artist virality 30%. We grow by building culture, not ads.
Pre-seed raise of $2.5M USD at 18% equity. Post-money valuation $13.89M. Projected investor ROI: 96.7%. Company ROI: 537%.
| Year | Total Users | Revenue | Costs | Profit / Loss |
|---|---|---|---|---|
| 2026 — Y1 | 0 | $0 | $2.5M | –$2.5M |
| 2027 — Y2 | 200,000 | $3.23M | $1.8M | +$1.43M |
| 2028 — Y3 | 500,000 | $8M | $3.5M | +$4.5M |
| 2029 — Y4 | 1,000,000 | $16M | $6M | +$10M |
